Amid the extensively increased competition in the software and web development industries, one has to work hard, and smart, to build a product that is market-fit, i.e., the product, whether it is a website, an application or software, must satisfy all the specifications and objectives, according to the market standards.

The basic standards to check, while putting a product (a new product or a revamped version of an existing one) out in the market, are:

• Ease of use of the Product
• Features of the Product
• Performance of the Product
• Look and Design of the Product
• Extensibility of the Product

Sometimes, it is a bit difficult for the CEO to manage and satisfy all the mentioned perspectives, and obtain the desired results from a product, all alone. Sometimes, due to lack of time, and in some cases, due to lack of knowledge in the very field. So the things get mixed up, and the whole management gets caught down into failure. In such situations, the need for a Product Manager occurs, who gets things on the track through adequate planning and implementing effective precepts.

Today, with the changing technology and development methodologies, the clients have become more aware and are always asking questions regarding the product, during, and even, after the completion of the development process. So the PM is the one who handles the clients while managing the development team and the marketing team altogether.

Usually, the product development team and the marketing team works on the same product, separately, lacking the communication bridge, which causes lots of confusion. But assigning a PM to a project, the whole responsibility for maintaining the coordination between the two teams, and also the client, go to the project manager. This helps the teams work efficiently, without having any unnecessary pressure from either side.

Following are the primary reasons to have a Product Manager for your dream project:

1) Better Planning: A product manager is better at planning, as his job is to manage the whole team and the process of development. Keeping the objectives clear, the product manager strategises every step of the development and prioritise the jobs that matter the most, to increase productivity. A PM aligns the market needs with the key organisational objectives. He is responsible for the long-term-planning, such that the product is also ready for the expansion and enhancement in the future.

2) Co-ordination: The PM works as the medium for communication between the development team, client and the marketing team. He can also be termed as the over-communicator as he is always busy in explaining things and reviewing and reverting the emails. The Product manager efficiently sets up coordination between the teams and the client, by keeping the track of the progress and what is happening at which time.

3) Faster Development: It is the responsibility of a PM to build a plan, keeping the requirements, budget, objectives and the time, in mind. A PM plans the whole process in a disintegrated way, and sets up daily targets for the team, to reduce the complexity, and boost the speed of the development process. This way, the PM creates a proper timeline and schedule the work in a manner, such that the product is delivered on or before time.

4) Reduced Complexity: Since there is an individual to guide the developers and marketers, there are lesser chances for mistakes. It is the responsibility of the PM to take care of the development process and provide the resources to the developers and the marketers. Under his guidance, the process of development and marketing is done in a planned way, increasing the efficiency of the teams and reducing the confusion.

5) Ideation: During the hectic process of development and team management, thinking of new ideas and strategies becomes a bit difficult for every member of the team. A PM is always in a state of continuous planning and is constantly, cultivating new ideas. He is always thinking of strategies to push the product development and marketing process, in the right direction, so that the team does not have to worry about lacking the time and creativity for thinking new concepts.

6) Reduces Risk of Product Failure: A PM is a skilled person with experience in managing big teams and big projects. He is aware of the competition and market needs. So his planning is always based on past experiences and changing market needs. A PM is helpful in reducing the risk of failure of a product to a greater extent.

So having a PM reduces most of the pain, and takes the responsibility of the whole project. A good guide can always lead to a good path. Xornor Technologies is one of the leading web development companies that also offers product management services to its clients.

If you are also looking for excellent product management services so that you can implement your dream idea successfully, give us a shout.