The design, layout, and placement of elements on an e-commerce website have a significant impact on the sales of the site. If customers don’t feel comfortable or can’t explore the website quickly, sales are bound to suffer/ Hence, usability is a critical metric that plays a considerable part in determining the effectiveness of an e-commerce website.  So, how do you ensure that your e-commerce platform is built in a way to maximize sales? Here’s a quick look at web design elements that are guaranteed to boost sales and improve the usability of your website.

Tips to Create a Better E-Commerce Website

Getting customers to add products to the cart is the end-all of having a good e-commerce website. You need to make sure your customers enjoy being on your site ad find everything they need with ease. Let’s take a look at a few tips that will help you design fluid and interactive e-commerce websites that consumers love to visit.

1. Make sure you include clear Calls To Action on the homepage. The best spot to put up an important message on such a website is on the banner on the homepage. Make sure you use this coveted real estate to guide your consumers with a clear CTA. Instead of adding multiple sliders throughout the website, create a concise CTA that occupies the banner. 
2. Ensure the action call is clear, concise, and supported by a high-definition product image. This is the best place to show off your best products and generate user interest in a new product or service. Make sure you change these frequently as and when you have a new sale, are launching a new product, or have a new partnership in place. 
3. Stop filling such spaces with clickbait and other forms of irrelevant information that does not help the consumer. Use such spaces to highlight useful information and give your users a genuine reason to click on the link, and improve brand loyalty or awareness.
4. In case you are a relatively new brand, use the space on your homepage to let consumers know who you are, and what your unique selling point is. Highlight your mission statement or give the consumer a reason to experiment with your products as this is a great way to drive traffic onto your platform.
5. Engage in multiple rounds of user testing before you implement any changes so that you have at least some idea what the outcome will be. After implementation, use a Heatmap tracking method to stay updated regarding how your users are responding to the change.
6. Always use large, high-quality images of your products on all product pages. Please make sure you never compromise on the quality of the image as it can lead to waning user interest and trust. Highlight all the essential features of the product, and make sure you include pictures from all angles so that users get a 360-degree view of the product.
7. While certain brands might benefit from Lifestyle imagery of people using their products, others might profit off Product imagery. The former gives consumers a better idea of how to use the product, while the latter highlights the product’s features. Test out both types of imagery for your e-commerce website before deciding on the one that elicited the best response.
8. Merchandise and group related products together to improve the chance of consumers buying them together. Maintain some record of what items people tend to buy together, and group those as related parts or accessories to make it easier for your consumers.
9. Include a customer rating for all your product features, such as True Size, Actual Colours, and Good Return policy. When you add such information, along with regular customer reviews, your consumers will find it easier to trust you. Also, such a rating program will make it easier for your consumers to gain additional product information that will influence a buying decision.

How to Improve Sales on Your E-Commerce Website?

The first thing you need to do to improve sales is to create an intuitive and fluid website that is easy to navigate. Not only will these help users find what they are looking for easily, but it will also enable them to immerse themselves in your brand and improve brand loyalty. Here are a few tips on how you can accomplish that;

1. Have only around five or six parent categories. Create sub-categories and sub-levels as required based on these five or six major categories to make it easier to find products.
2. Ensure that your page loads quickly and is mobile-friendly.
3. Include a guest checkout option to make it easier for people who want to make a one-off purchase.
4. Ask only for essential information to make the form filling at checkout a fast and easy process.
5. Provide a persistent summary of all the items in the cart and include progress indicators at the checkout to make the experience smoother.

Keep these tips and tricks in mind to build a sustainable and immersive buying experience for your consumers. Including these elements in your e-commerce website design phase will help you boost sales and brand loyalty organically! What are the tactics you employ to improve your sales and recommendations? Let us know in the comments below if any of the tips mentioned above have helped you to serve your customers better!