You have a great product and have got the greatest website to sell it, but still, there are no or really fewer sales. Have you put in all your efforts? Since there is a lot of competition, your visually rich website cannot do things on its own, you need to adopt some really good SEO techniques to see better results. But being a newbie, you may be attempting some mistakes that are obstructing the success of your eCommerce website. Here are some SEO mistakes, that you must avoid, to get your online business on the right track:

Lack of Well-Written Content: There is a sea of eCommerce websites on the web, and here, your content will help you make your own place. You must prepare the content after proper research on the product and highlight its main features. A well-written content may not be entirely responsible for grabbing all the traffic, but yes it definitely will make people be more attentive towards what your website is trying to sell.

Improper Keyword Research: Keyword research is one of the most crucial tasks in SEO. So not performing the same for your eCommerce business, can be a huge risk and lead you to failure. So doing proper keyword research is the prime thing to do for a good SEO ranking of your website.

Keyword Stuffing: There are a few major components of the content on the website, including the headings, meta descriptions, product descriptions, the real website content, etc. Most of the people think that more they use the keywords in those, the more the chances be that the website will be ranked higher in the SERPs. But this is completely wrong. Keywords are important, but stuffing the content with the keywords will lead to spam.

Duplicate Content: Whether it’s SEO for an eCommerce Website, or for any other website, duplicate content is never going to help you get the desired traffic. Even most of the products in a category are similar. So you need to create a distinct title as well as the description for the product, that defines the product in an attractive way. Try to write a keyword-friendly title and a keyword-friendly description for the product such that the product gets crawled higher on the Google search.

Not Using Social Media Platforms: Thanks to the Smartphones and the easily accessible internet that people spent most of their time scrolling on the various social media platforms. This habit of people has resulted in making big eCommerce companies to use the same for showcasing their products on them such that they can now reach more people with lesser efforts.

Marketing is what your eCommerce website is supposed to do, and using the various social media platforms to endorse your products and services will be an addition to your marketing strategy.

Lack of a Blog: Content is the king and what else would be the better way of getting more content onto your website than setting up a blog. The context of the blog and the articles in the blogs must be relevant to the service you are providing through your eCommerce website. The articles in it can be from your technical team or from the famous influencers, such that updating the blogs regularly will lead your website to more traffic.

Compromising the Security: The eCommerce sites hold the most sensitive data of its user, including their name, email address, address as well as the payment method and its details. So the security is the major concern you have to take notice of. If you are hosting an eCommerce website, you are bound to provide the highest of the security to data of your users.

So, you must adopt SSL security encryption, most preferably, Extended Validation SSL (EV SSL) certificate and HTTPS for your e-commerce website.

Poor Website Loading Speed: You must admit that unless it is too important, you can’t stay on a website that has a poor page loading speed. Most of the people go off the website within merely 8-10 seconds, if it does not load faster. They might wait for a while in case they really want to get the information stored on the page, or in case of an eCommerce website, there is a huge sale on it. So with a poor website load time, you cannot expect any new person to stay on the website and wait till it is loaded properly. So you must optimize your page loading speed, in order to make the shoppers stay on your website.

No Product Reviews: The user reviews are really helpful in hiking the SEO ranking. Genuine product reviews play a vital role in the success of every eCommerce website, as the reviews are the best way to ensure the authenticity of your products. The better the reviews, the more you are able to build trust among your customers. Lack of reviews may create doubts in the mind of shoppers, and there are high chances that might decide on not investing in a certain product or service on your website.

So, you must have a feedback form on your website that the buyers can fill after they punch in the successful delivery of the product, or you can send your buyers personal automated emails for the feedback.

The competition in the eCommerce industry is growing day-by-day, and there is no time to make mistakes. Even if your product is an outstanding one, you must focus on the better SEO techniques and keep yourself updated with Google’s algorithm to attain higher search engine ranking.