Have you finally realized it is time for you to switch to a WhatsApp Business profile? Over 1.5 billion people rely on WhatsApp for their daily communication, and hence it is the best platform to poach for new customers. Furthermore, it leads to better communication within teams as

WhatsApp is a platform everyone is familiar with. That’s why the entire business world went crazy when it was announced that WhatsApp would be releasing a business version that allows companies to input data such as website address, address and other information.

Such a profile, when made on a messaging platform as prolific as WhatsApp helps in engaging customers in a better way than ever before. Are you still unsure about whether to make use of a WhatsApp API? Well, here are a few reasons why you need to start integrating WhatsApp Business API in order to communicate effectively with your customers.

Why WhatsApp?

WhatsApp is the world’s most popular and widely used messaging, with its server successfully delivering over 60 billion texts and messages every single day! Hence, you can see beyond a reasonable doubt that the volume of texts and communication that occurs over WhatsApp is huge! The other apps that come close to WhatsApp with regards to popularity and usage are Facebook Messenger and WeChat, which is immensely popular in China.

Therefore, it is highly likely that most of your customers use WhatsApp for some form of communication. This is why engaging with customers over WhatsApp can be so fruitful, because it makes you seem more natural, relatable, and less formal.

Hence, communication over WhatsApp does wonders for your conversion rates, engagement rates, and also for customer support. Instead of making your customers wait for several minutes to connect to your customer service providers over call, answer their queries over WhatsApp to form a seamless feedback loop.

Benefits of WhatsApp Business

1. Studies show that as high as thirty in every fifty groups of customers are unhappy with the channels of communication used by their brand. Therefore, it is clear that companies are finding it difficult to strike a chord with their users when it comes to engaging and communicating. The best way to bridge this gap is to reach out to them through a reliable, trusted and flexible platform that they are comfortable with. Enter WhatsApp Business!
2. It gives you a safer, more secure and friendly platform to engage with your clients and potential customers.
3. Strict rules from the side of WhatsApp makes it impossible to spam such conversations, as advertisements and promotional messages are banned.
4. The opt-in policy is mandatory making sure your message reaches only interested people.
5. Easy way to get notifications, verifications, and support across to customers.
6. Build long-lasting and stable relationships with your clients
7. Improve your brand loyalty by providing assistance to customers in need of it.
8. Much more convenient and friendly alternative when compared to emails.
9. Great way to improve staff communication.
10. End-to-end encryption offers great security and protection.

How to Engage with Your Audience

• Send timely notifications regarding account activity, helping customers stay updated and informed regarding the status of their accounts.
• Automate your company’s commercial communication with ease, which in turn, results in great customer-service reports
• Give users timely order/ transaction/ withdrawal status reports to help them keep track of their orders and services
• Provide ETAs with respect to deliverables so that there are in place to collect it
• Send users real-time travel information such as ETAs of incoming trains and planes, and also travel guides as and when required
• Companies can make use of WhatsApp’s verification to identity customers, and customers can do the same to authenticate genuine businesses
• Verification codes can be sent via WhatsApp as it has end-to-end encryption
• Answer questions, queries, and complaints real-time leading to happier customers
• Since global businesses have to deal with customers from all corners of the world, it isn’t easy to have people answering queries as business hours are different for different areas. But with WhatsApp you no longer need to worry about that, as you have the option of automating responses, making your support available 24/7 to your clients
• Since you no longer have to restrict yourself to short messages, as is the case with texts, you have the power to express yourself properly and engage in proper conversations with your clients. This means you no longer have to use Shortcodes, or plain, boring texts as you have the option to add formatting and even emojis.
• Since you need a verified business account to be on WhatsApp Business, customers will no longer have to make do with a string of digits as is visible during texts and phone marketing. This greatly improves the way they perceive your brand, helping you gain brand loyalty.

Now that you know how important WhatsApp Business API is and how it helps you communicate effectively with your customers, let us help you set this up. We, at Xornor Technologies, are pioneers in the field of digital marketing and provide a plethora of services to help companies stay unique and different from their competitors.

With years’ worth of experience in the field of digital marketing and web development, we should be your number one choice when it comes to WhatsApp integration. Let us work together to build a brand image that resonates with the public, helping your company attain unprecedented success.