E-Learning is a great method for distance learning providing good quality study material and includes experienced teachers. The E-Learning industry has been around for a quite long time and was just picking its pace to become a regular thing for people. Only some specific online educationals platforms were there to serve a particular set of people. But after the pandemic, the demand for e-Learning platforms got increased by 60%. This has become the only way to education for most of the people around the world. The rise in the demand for online studies also increased the competition in the online learning industry. That’s why we are here with a guide to help you create a perfect E-Learning platform so that you can stand among your rivals, and your platform becomes the first choice for the learners.

• Start from the Start: No matter how big or small your business is, the core of any business is its audience. And for online learning platforms too, you must focus on the needs of your target audience, and only then, you can move forward on creating an outline for building your e-Learning platform. First, you must decide who you want to serve, and what should be the niche for the e-Learning platform you intend to create. You must work on getting all the resources that are helpful in providing quality material to your students and keep them engaged.
• Research and Evaluate the Competition: When you have decided on the specialization for your e-Learning platform, and who your audience will be, you must get to know about your competitors too. You must go through their case studies and check out what they are offering to their audience. This way, you will be able to learn from their mistakes, and you will not make the same mistakes for your e-Learning platform. Also, looking at the platforms of your rivals will help you to create a structure for your platform and analyze what better you can do for your audience.
• Choose the Team Members Wisely: From creating a platform to producing study material and collaborating with an experienced teacher, building an e-Learning platform takes a lot. For the successful development of an online education platform and building a bigger customer base, you first need a good team. You need to get in touch with people who have great experience in the field of e-Learning platform development, and at the same time, you need to engage with educators who are experienced and full of knowledge. A great team is the only thing that can help you reach your goals.
• Accessible and Attractive UI: Since you have already connected with good developers, it will be easier for you to build a platform that is attractive and easy to use. Research well and talk to your team. Take a look at the platforms of your rivals, and note down the flaws, and look at things that they could have done better. Make sure to test every feature of your platform on every stage of development and see if it looks attractive enough to keep your audience engaged. Also, check the accessibility of the platform so that your audience doesn’t find it difficult to use the platform.
• Work Hard on the Content: Content is king, and your audience will only be on your platform for the content. So make sure you are hiring only experienced people for creating the content. Your team must go through a deep research process to ensure the quality of the content. They should cross-check all the facts, and there should be no grammatical mistakes. Also, there are different people with different interests in how they like to learn. So, there must be different kinds of content on the platform, i.e., texts, audio, video, infographics, slides, etc. Also, if you create your content in more than one language, you will be able to reach a wider audience. So building a multi-lingual platform can be a great step for the growth of your business.
• Certification and Assessment: Education is incomplete without proper assessment and certifications. There have to be ways for the learners to track their progress during their learning phase, and you must include certifications and rewards for them to encourage them to do better. The analytics showing their progress can also help the educators to get to know the learners and make content based on their pace of learning to help them better. You can add a pop-up quiz related to the subject or a pop-up with extra facts about that same subject to make the learning more interesting.
• Reasonable Pricing: Since in the end, it is a business that you have to run, you must consider making the revenue model for your business and set the prices for the courses on your platform accordingly. The prices should be reasonable, and at the same time, must provide you with the revenues that will help you grow your business too.
• Marketing: Marketing is one of the most important processes for every business that is going to always be there. The beginning of any business is quite crucial, and it is the marketing that helps the businesses to reach their target audience effectively. So you must gather a good marketing team for your e-Learning platform to promote your business among the right people in the right way.

Following these steps systematically, you can surely achieve your e-Learning business goals and reach your target audience effectively. You can also connect with the experienced team of Xornor Technologies if you want to know more about the process of building and promoting an e-Learning platform.