When it comes to digital marketing, messaging apps are one of the best tools. Facebook Messenger being one of the top messaging apps, has been offering the best internet marketing services to marketers. Whether you want to connect with your customers, advertise your products, or provide customer service, it is all possible through a single tool, and that is Facebook Messenger.

After Whatsapp, Facebook Messenger is the one tool that drives most of the traffic, becoming the most trustworthy place to find leads. Since it has a user base of over 1.3 billion people, you can estimate the potential and scope of leads through this very platform.

So how Facebook Messenger marketing works? It is quite simple. Being a messenger, Facebook Messenger works as the intermediate between the marketer and the client, or we say the potential client. From the upper layer, it looks like email marketing, but it is much more than that. It is more interactive, fast, and personal than the old and detached email marketing.

Through Facebook Messenger, one can carry out several customer-related tasks, thanks to the chatbots, including carrying out a positive conversation, gathering feedback from the customers, tracking orders, scheduling appointments, providing 24 hours support, and many more.

There are several chatbots, specially designed to work with Facebook Messenger. In fact, these are built on the Facebook Messenger platforms, which can be easily embedded to a website. Facebook has developed an API that enables the chats through the chatbots. This way, all the chats done through a messenger chatbot is done on the website without leaving the page, and the chat is stored on the messenger. Use of chatbots with Facebook Messenger increases user engagement and the possibility of generating new leads.

These chatbots are better than any other chatbots as it brings the user information from Facebook to the website, such that even the chat is over you do not lose the user data or need to ask the user about their details. Also, when a user has conversated with you through messenger chatbot, you can send them follow-ups or reminder through push notifications.

The reason why Facebook messenger is the best marketing tool is that everyone is using this platform and know how it works. Also, if we use messenger or direct messages, it shows the customers that we as the service provider cares about them.

To start with Facebook Messenger marketing, you need the following:

• A Facebook Business Page: First of all, you need to create a Facebook page for your business so that you can use Facebook Messenger.
• Access to a Chatbot Builder: You need to select a chatbot builder based on your requirements and then create a chatbot for your website.
• Facebook Messenger Widget: To enable the chatbot on the website, you need to get the Facebook Messenger Widget.

Ways to use Facebook Messenger as a Marketing Tool:

Create a Chat Blast: Facebook Messenger has already got a huge user base, and hence, it has got an average of 70 to 80 per cent open rate for Chat Blast. On the other hand, it has been rarely 10-12 per cent average open rate for an email campaign, which is way lesser than the messenger Chat Blast. So creating a Chat Blast is a great way to reach more and more people, as it allows you to send a single message to your entire contact list or a segmented group, saving a lot of time and efforts.

Messenger Drip Campaigns: Though the drip campaigns have been good with emails, with messenger it is even better. The engagement rate with Facebook Messenger is four times higher. So, ditch the old email method for the drip campaign, and start doing it with Facebook Messenger. You can use a welcome message for the first interaction with the new user, and then, provide them with regular updates through the direct messages. Do not forget to include a CTA which leads the users to your original content, whether it is a blog, a video, a free consultation, a webinar or a download link on a webpage.

Comment Guard: Comment Guard by Mobile Monkey helps you create a chatbot that auto responds to the users who commented on a specific post on your website. The response to the user goes as a direct message through Facebook Messenger, and as soon the user responds to the message, he/she becomes the lead.

Click-to-Messenger Ads: The Click-to-Messenger ads are different from the traditional ads, as when a user clicks on an ad, he/she automatically receives a message over the messenger. This way, you can access their contact details, and at the same time, the user can ask questions about the services or the product the ads was representing.

But you need to be careful about the opt-ins and the opt-outs by the user. It is necessary to get the clear consent of the user for accessing their information and give them the freedom to opt-out from your services and delete their information from your database, anytime they want.

Benefits of Using Facebook Messenger for Marketing: Having a huge user base, Facebook Messenger is better than traditional e-mail marketing. The other various benefits of using Facebook Messenger for marketing are as follow:

Reach Your Target Audience One-to-one: Facebook Messenger is instant, and unlike emails, the user is actively responding to you, providing you to have a one-to-one conversation with your customer. This way, the users get to clear their doubts and you to introduce them with your services and products better.

Generate High-quality Sales Leads: Facebook Messenger offers you different tools, like sponsored messages, to re-connect with the people who contacted you previously. This way, you give them more attention and convert these people into high-quality leads.

Nurture Leads with Automated Messages: When you have already generated leads, you can engage and nurture these leads by sending personalised automated messages time-to-time. These messages may include some new offers, events, and even, coupons for them. To make the leads your permanent customers, you need to maintain the relationship with them, and for that Facebook Messenger is the best tool.

Customer Support: When using a Facebook Messenger chatbot, it becomes easier for the users to connect with you for any query they have. They are more comfortable sharing their problem and you provide them with speedy support, that too, at a personal level. Use of a chatbot for customer support also reduces a lot of money as well.

So Facebook Messenger is one of the most powerful tools for digital marketing. It can do so many things as a marketing tool, whether it is generating new leads, providing customer support, or delivering specific content to the users. Almost everything is possible with Facebook Messenger marketing.

Xornor Technology is a team of professional that provides web development and digital marketing services to its offshore clients. If you want to know more about Facebook Messenger marketing or want to hire a digital marketing team for your website, feel free to contact the team Xornor.