Almost ten years ago, no one cared much about what goes on a website and did not even have a dedicated blog for the website. Service mattered more than the content. But today, as we all have heard, “Content is King,” whether talking about having a good SEO ranking or making the website more relevant for the customers, it is 90% the content you need to work on. The content can be anything, it can be a blog, audio (e.g. podcasts), a visual representation of the company services (YouTube video), or even the call to action on any of the web pages of a website. To gain more traffic, one needs to carefully create the Web Content Development for their website.
Today, with the internet being in every hand in the form of smartphones, people are now more aware of how to look for things on their own. Every person today goes to the website and judges the services based on the content on the website. Apart from providing the right information to the clients, the content on the website is responsible for generating leads as well as gaining more customers.
Content development doesn’t mean putting anything online and expecting growth. The process includes much research and brainstorming, such that the resultant content is unique, relevant, authentic, and engaging enough to get to the right people. In short, the content on a website is the connection between the businesses and their clients, benefitting both.
To understand more about web content development, let’s discuss the steps of web content development:
- Conceptualization: Conceptualization is the first step in the process of content development. In this phase, mainly you need to brainstorm on what type of content you want to publish on your website or somewhere else online. The content you are going to build has to be relevant to the audience you are targeting and must support your website as well as the purpose of your company. The content can be anything, a blog, a video, or simply the text on your website. First, you need to research the requirements of your business, the requirements of your future customers, and what is in trend. You must be relevant in all manners. This will lead to what type of content you are going to put on your website and on other online platforms that will promote your business in the best possible way.
2. Planning: Planning is the second stage, where you have already decided what you are going to talk about on your website. The next thing is to plan the content based on your end goals. You can also go through other websites of your niche for inspiration. But remember that your idea, despite being similar to other websites, must be unique and authentic.
There has to be planning on how frequently you will post the content and in which category. Apart from that, you need to strategize the content on your website in a way that it reaches more and more people. For that, you need to make sure that your content is SEO friendly, and you are well aware of all the digital marketing tactics.
3. Writing: Though we always focus on SEO-friendly content, aiming at what a reader wants is always a good start for creating the content. Make sure to list down questions that an end-user would have while searching about a particular topic and try to make the answers the basis for your writing. Making graphics and using appropriate keywords for SEO comes afterward. Always think like the end-user and create quality content. Since only one person cannot create all types of content (website text, blogs, video, graphics, podcasts, presentations, etc), you must have a team of two or three people, including graphic designers, copywriters, etc., who excel in their respective field and can help you develop the most engaging content for your website.
4. Publishing: Publishing the content includes optimizing it for SEO (using appropriate keywords, title tags, and meta descriptions) and making it suitable for digital marketing and posting it on the official website, different digital marketing platforms (Facebook, Instagram, YouTube, Online Presentation Sharing Websites), other websites (guest posting), etc. Proceeding through this phase properly helps the websites grow organically and attract more and more visitors to the website.
5. Promotion: We have already discussed half of the promotion in the publishing phase, as publishing the content on various social media platforms is one of the marketing tactics. Though the prime focus of the promotion is to get to more and more people and generate potential leads, it also helps in generating backlinks. Backlinks are best for the SEO of the website, and when these are generated organically, it is the icing on the cake.
Though the process of content creation is getting more complex day by day, these basic steps remain constant and always effective. Quality content is the way to success, so it is important to keep in mind that the content you create is not copied and serves the purpose.
If you are also confused about how to start your journey of web content creation or want to develop an entirely new website for your business, you can connect with Xornor Technologies, Top e-Learning web Development Company with an experienced team of web developers, also skilled in web content development.